Roland Laurense
Founder of 359.tennis and developer of the 359 Method.
Roland Laurense has used tennis for over 25 years as a vehicle to develop people. From his experience in coaching, academy building, player development, teams and tennis education, the 359 Method emerged: Fit · Fun · Focus — focused on visible progress as a player and as a person.
Progress. Not Perfection.
For Roland, tennis has never been just a sport. Tennis makes visible how someone moves, learns, makes choices, deals with pressure and finds joy in development. That is why 359 is not about perfection, but about progress.
359, not 360 degrees: perfection is never the goal. There is always room for improvement, growth and progress.
The 359 Method uses tennis as a vehicle to build visible progress — as a player and as a person.
From CIOS to 359.tennis
A career built in practice: education, academy work, player development, entrepreneurship and method development.
- Education
CIOS + KNLTB A and B
Roland completed CIOS and obtained the KNLTB A and B coaching qualifications — the foundation of his coaching career.
- 1997
Hilton Head, Dennis van der Meer Academy
Worked in the United States at Hilton Head with the Dennis van der Meer Academy and obtained his PTR qualification there.
- 1998 – 2005
Amstelpark — 8 years
Worked for a total of 8 years at Amstelpark, at the time a leading tennis academy in the Netherlands. He worked with many groups, organised events and coached competition teams up to top-division level in a high-performance tennis environment with strong players and young talents.
- 1999
KNLTB C licence
Obtained the KNLTB C licence — unusually early in his career.
- 2005
Founded Laurense Tennis Academy BV
Started his own academy under the name Laurense Tennis Academy BV at Amstelborgh / Borchland in Amsterdam.
- 2007
Tennispark Buitenveldert
The academy moved to Tennispark Buitenveldert.
- Growth
Second location: TV De Kegel / NTC Amstelveen
The academy grew toward a second location at TV De Kegel in Amstelveen. Today this is still the home base where Roland coaches and where 359.tennis is active.
- 2015
Foundation of the 359 Method ready
The foundation of the 359 Method was ready — born from a high-performance tennis environment, but developed for everyone seeking visible progress.
- 2016
First 359 coaches trained internally
The first 359 coaches were trained internally according to the method.
- Today
Ready for broader growth
More than 10 years on, the 359 Method is ready for broader growth and application — within tennis and potentially beyond.
From a high-performance environment to a method for everyone
The 359 Method did not come from theory, but from years of practice. Roland worked with children, adults, competition teams, young talents, recreational players, ambitious players and coaches. The same question kept returning: what does this player need to truly progress?
The answer became Fit · Fun · Focus — a practical system that aligns every lesson with the player's underlying drive.
Fit
Energy, movement, body and resilience.
Fun
Joy, motivation, connection and experience.
Focus
Attention, learning, choices and confidence.
The 359 Method beyond tennis
"Tennis has always been the vehicle for me, never the goal. The principles behind Fit · Fun · Focus — energy, enjoyment and focus as drivers of progress — work just as well off the court."
Roland intends to make the 359 Method available beyond tennis in the years ahead: other sports environments, education, teams and organisations focused on developing people. The method stays anchored in tennis as proven practice; applications beyond tennis are being explored step by step with selected partners.
359.tennis today
Today 359.tennis is a premium tennis school and development environment at TV De Kegel / NTC Amstelveen. The approach is broadly applicable: for kids, juniors, adults, beginners, private lessons, the academy, tennis camps, expats, events and coaches.
Roland in action
High performance, development programs, presentations, entrepreneurship and events. From ABN AMRO Open clinics and corporate events to championships, beach tennis and daily on-court coaching — a visual impression of 20+ years of coaching, entrepreneurship and passion for the game.
"I don't believe in perfect players. I believe in people who want to grow. For me, tennis is the vehicle to make that growth visible."
Roland Laurense, founder of 359.tennis
Work with Roland
From 359.tennis, Roland works daily with players, parents and coaches on visible progress. The 359 Method and Fit · Fun · Focus were developed through years of tennis lessons, academy-building and talent development — and continue to be refined here every week.
Train with Roland
For players and parents who want to work directly with Roland on technique, mentality and progress within the 359 Method.
Plan an introductionCoach development inside 359
For coaches who want to learn how to apply the 359 Method and Fit · Fun · Focus — from lesson planning to player handover.
View coach educationTennis clinics & events at the NTC
Company outings, team events and clinics at NTC Amstelveen — tennis as a vehicle to make energy, enjoyment and focus visible inside a team.
View tennis clinicsFor clubs, tennis schools and organisations
For tennis schools, clubs, sports organisations and teams interested in the 359 Method, Roland develops broader applications through 359-Performance.com. 359.tennis remains the flagship proof environment where the method is applied daily.
Beyond tennis: the 359 Method for organisations