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The history of 359 is built on learning, testing, improving and understanding what players need more clearly.
359.tennis was founded in 2005 by Roland Laurense as the Laurense Tennis Academy in Amsterdam. After relocations to Buitenveldert and NTC Amstelveen, the organisation grew into one of the most pioneering and innovative tennis academies in the Amsterdam region — an inspiration for players and the sport alike.
The player is at the centre of everything we do. Perfection is not the goal. Growth is. With The 359 Method — built on Fit, Fun and Focus — there is always room to improve as a player and as a person. That's why 359. Progress. Not perfection.
The 359 Method was developed on court — through thousands of lessons, players and real development journeys.
"Tennis is more than a sport — it's a journey of personal growth. For over 20+ years, we help players of every age not only play better tennis, but also grow as a person."
Our path to growth.
"Consistency builds development. And fun."
Roland Laurense starts the Laurense Tennis Academy at Amstelborgh/Borchland in Amsterdam.
Daily full-time training with a strong group of top tennis players. Level 1, 2, 3 players.
Nationally competing juniors train at the academy on a structural basis.
Start teaching at TV De Kegel for club players. Martin Verkerk joins as academy coach at Laurense Tennis Academy in Buitenveldert.
International academy with many foreign talents.
The existing Laurense Tennis Academy joined forces with an international tennis initiative involving Sven Groeneveld and John van Lottum. This international phase continued under the name Tennis Academy Amsterdam. Their involvement during that period does not imply any current connection to 359.tennis.
One of the first tennis academies in Europe to work with PlaySight courts for video analysis.
Roland Laurense organises the OUATT tournament in collaboration with Sven Groeneveld at the ABN AMRO OPEN.
Tennis New Zealand trains at Laurense Tennis Academy in Amsterdam during the European season.
Laurense Tennis Academy continues under the name 359.tennis. Partnership with the J.C. Ferrero Academy in Spain for international tennis camps with academy players.
▶ Watch the 359 vision
The 359.tennis Academy relocates from TP Buitenveldert to TV De Kegel in Amstelveen, today the National Tennis Centre.
Academy receives KNLTB certification as KNLTB Talent Partner.
359.tennis, Louis van Rijn and Roland Laurense become KNLTB Entry Partner for the youngest youth (orange and green).
Herke Sombroek added to the team as KNLTB entry coach and academy trainer.
From tennis training to The 359 Method, built on Fit · Fun · Focus. Sport as the vehicle. Development as the goal.
On 26 January 2026, 359.tennis launches a completely redesigned website. The new site makes the 359 Method and the Progress System clearer and easier to follow — for the player and the person behind them.
From our history to today: explore current tennis lessons for players from Amsterdam and our programmes in Amstelveen.
Roland Laurense has been working with the same approach since 2005. The name we taught under and the place we trained changed along the way. Useful to know for players and parents: if you knew us years ago under one of these names, that line continues into today's 359.tennis.
2005 – 2010
Roland Laurense starts at Amstelborgh/Borchland in Amsterdam and builds the first full-time training groups.
laurense.nl · laurense.com
2010 – 2015
The internationally oriented academy in Buitenveldert, with full-time players from the Netherlands and abroad.
tennisacademyamsterdam.nl · tennisacademyamsterdam.com
2015
The name used for years for the club and group training programmes in Amstelveen.
tennisteamamstelveen.nl
Since 2015
The current name of the organisation. Since 2016 we train at TV De Kegel, today the National Tennis Centre in Amstelveen.
359.tennis · 359tennis.nl · onlinetennisacademy.com
Former web addresses redirect to 359.tennis. All lessons, registrations and communication run through 359.tennis.
Our history is not a story written afterwards. Below is the archive material: 2011 press coverage of Tennis Academy Amsterdam, photos of the coaching team at the time, and the international training camps that later shaped the way 359.tennis works today.
‘Academy voor toptennis’ — national coverage of the launch of Tennis Academy Amsterdam, an international tennis initiative involving Roland Laurense, Sven Groeneveld and John van Lottum.
Read the full history of Tennis Academy Amsterdam →
The international coaching team on court in Amsterdam. Full-time players from Greece, India, England, Australia and the Netherlands trained here daily.
See Roland Laurense's projects and collaborations →
Annual training camps at Juan Carlos Ferrero's academy in Spain: clay, fitness and recovery in one rhythm. That structure still runs through our current tennis camps.
View the tennis camps →External links to archived publications. Some older links are only reachable through web archives.
Laurense Groeneveld Events (LG Events) was the events company of Roland Laurense and Sven Groeneveld. Under that brand they ran the OUATT tournament (Once Upon A Time Tennis, ouatt.nl): an international junior tournament in which players competed only against peers born in the same year. LG Events also delivered tennis clinics and tennis events at the ABN AMRO World Tennis Tournament in Rotterdam and on grass in Rosmalen, a Masters in Amsterdam and the international country final in La Baule, France.
Footage from the LG Events and OUATT period. Click to play.
OUATT — Once Upon A Time Tennis (video record)
Footage of the OUATT junior tournament and the finals week around the ABN AMRO World Tennis Tournament.
LG Events — Roland Laurense and Sven Groeneveld
Video record from the LG Events period: clinics and events run by Roland Laurense together with Sven Groeneveld.
OUATT attracted a wide field of Dutch and international junior players. Among the participants were players who later moved into the professional circuit, including Jesper de Jong, who played the tournament several times. The full draw and results are still available in the tournament archive on toernooi.nl.
Participation in OUATT is historical context. 359.tennis makes no claim to the later results of individual players.
The tournament no longer exists, but its principle lives on at 359.tennis: compare players with their true peers rather than with a random age group, and treat tennis as an experience with a tight run sheet. The clinics, corporate events and tournament support 359 delivers at the NTC in Amstelveen come directly out of this events practice.
In 2012 Roland Laurense introduced floater tennis for the youngest children at the ABN AMRO World Tennis Tournament in Ahoy. Floating balls, soft rackets and a low net: three- and four-year-olds hit their first ball within seconds.
That approach sits at the heart of how 359 works today. More movement, more fun and more learning moments per minute — Fit · Fun · Focus™ in practice, long before the method carried that name. What was tested on court in Ahoy with thousands of children now shapes our youngest groups at the NTC in Amstelveen.
The ball floats, the child moves. Queuing is replaced by hitting, running and catching.
Hitting the ball from minute one creates success. Fun drives the learning, it is not the reward.
Many repetitions in a short time. Children build hand-eye coordination, timing and confidence.
Our academy players travelled to the ABN AMRO World Tennis Tournament in Rotterdam every year. Not only as spectators: they were given an exclusive look behind the scenes, at the production, the match statistics and the organisation around centre court.
From ABN AMRO WTT clinics to the Johan Cruijff Arena — highlights from our history
Floater Tennis — ABN AMRO WTT
ABN AMRO WTT Kids Clinic
Johan Cruijff Arena
ABN AMRO Foundation
ABN AMRO Foundation Event
ABN AMRO WTT Clinic
OUATT Masters on grass — Rosmalen
ABN AMRO OPEN team outing
Champions!
Certified Entry Partner & Talent Partner
Official clinic partner since 2017
International collaboration for tennis camps in Spain
National Tennis Centre in Amstelveen. We use the indoor facilities year-round for our lessons.
We use the outdoor clay courts of TV De Kegel for our lessons.
Partner for fitness training for KNLTB entry and Academy players.
Professional physiotherapy organization.
Partner for balls and rackets.
Amity International School of Amsterdam. International school near our tennis centre.
Read our latest articles about tennis, training, and development.
Tennis is a mirror. Kids practice resilience, focus and courage—one point at a time.
Forget the escape room. A tennis clinic brings your team together in a way that truly lasts — with energy, laughter and shared challenge.
A strong tennis program is a path, not random lessons. It develops movement, technique, tactics, and mental skills.
"You are your process, not your score."
Become part of our history. Start playing tennis at 359.tennis today.
Bring your club, academy, or school group to Amstelveen for an unforgettable tennis camp. Train at the National Tennis Centre with 5 days of professional coaching, 4★ hotel accommodation, and Amsterdam excursions. From €2,600 per person.
